May 1–3 | Puerto Rico
2014 PRSA Counselors Academy Conference
The Keys To Agency Management
A special thanks to all of our presenters. Speakers who have made their presentations available are listed below.
"Game On: CEO Success Playbook"
Speaker: Rick Gould, CPA, J.D., managing partner, StevensGouldPincus
Click here for presentation handout 1
Click here for presentation handout 2
Click here for presentation handout 3
Click here for presentation handout 4
"The Seven Danger Signs of the Agency Management Trap -- And How to Escape"
Speaker: George A. Rosenberg, APR, principal, The Rosenberg Group, Inc. Click here for Presentation
"Measuring Performance: Empowering PR Excellence Through Real Data
Speaker: Aly Saxe, chief visionary, Iris PR Performance Software Click here for presentation
Breakout Sessions - Set I
"The Future Is Mobile: Optimizing PR Tactics for the Smartphone Era"
Speaker: Ben Garrett, chief get it done officer, The Garrett Group Click here for presentation
"Converged Media: Why It's Of Vital Importance To Any Content Marketing Strategy"
Speaker: Laurie Mahoney, director of product marketing, Cision Click here for presentation
"Unleash The Power Of Storytelling To Build Trust And Win Business"
Speaker: Rob Biesenbach, owner, Rob Biesenbach LLC Click here for presentation
Breakout Sessions - Set II
"Creating Social Impact In 24 Hours"
Speaker: Cathy Monetti, founder, creative director and brand strategist, Riggs Partners Click here for presentation
Expert Focus Sessions
"Profits: How You Can Develop Marketing Solutions To Drive New Business Opportunities"
Speaker: Bret Werner, managing director, Catalyst Public Relations Click here for presentation
Promise: Designing A CSR Program That Reflects Your Firm's Culture
Speaker: Aaron Blank, president and CEO, The Fearey Group Click here for presentation
"Five Minutes To Inspire"
Speakers: Scott L. Baradell, APR, president and CEO, The Idea Grove
Rob Biesenbach, owner, Rob Biesenbach LLC
Stephen Reily, founder, chairman and editor-in-chief, VibrantNation.com
Paula Worthington, vice president, Brookline Public Relations
Click here for Scott L. Baradell, APR presentation
Click here for Rob Biesenbach's presentation
Click here for Stephen Reily's presentation
Click here for Paula Worthington's presentation
Speakers: Aaron Blank, president and CEO, The Fearey Group
Lynn Casey, chairman and CEO, PadillaCRT
Janet Tyler, co-CEO and founder, Airfoil
Click here for Aaron Blank's presentation
Click here for Lynn Casey's presentation
Click here for Janet Tyler's presentation
Breakout Sessions - Set III
"Controlling Legal Risks In Publicity Materials, In Social Media And Beyond"
Speakers: Michael C. Lasky, public relations law chair and litigation practice group co-chair, Davis & Gilbert
Joseph J. Lewczak, advertising, marketing and promotions partner, Davis & Gilbert