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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Monday, June 9
2:45–3:45 p.m.
Breakout Sessions: Set III

“Cracking the List: The Ins and Outs of Travel Ratings and Rankings”

From Condé Nast Traveler’s top 10 hotels to Travel + Leisure’s best cities for barbecue, ratings and rankings are more prevalent in travel coverage now than ever before. But what can you do to make sure your destination is considered for these high-profile opportunities? Also, how can you leverage this publicity to improve your bottom line? A panel of your peers will provide success stories and lessons learned from the CVB, hotel and agency perspectives.
Larry Olmsted, contributing editor, travel, Cigar Aficionado; contributing editor, US Airways Magazine; contributing writer, Elite Traveler; Great American Bites columnist and travel contributor, USA TODAY; The Great Life columnist, Forbes.com; and frequent contributor to American Way, Celebrated Living and AAA magazines
Sarah Evans, partner, J Public Relations
Molly Waring, assistant director of media relations, Charleston Area Convention & Visitors Bureau 
Christine Sullivan, general manager, The Chanler at Cliff Walk

Register now!