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PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Tuesday, June 10
2:45–3:45 p.m.
Breakout Sessions: Set V

Travel Writing, Evolved: The Changing Nature of Trade Publications

Newspapers and leisure magazines might be the media outlets we see continuously evolving, but they are not alone. Industry trade outlets that write on the business side of travel are just as valuable for spreading the messages of the properties and destinations we represent. Join panelists from leading hotel, restaurant and travel agent publications as they talk about the changing nature of trade publications and how PR pros can respond.
Sarah Lockyer, editor-in-chief, Nation's Restaurant News 
Stefani C. O'Connor, executive news editor, Hotel Business and Hotel Business Design

Register now!