(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Thursday, May 23
2:45–3:45 p.m.
Breakout Session VII

The Business of Travel: Working With Mainstream Business Media

Travel and conventions contribute significantly to the economy — hotels, restaurants, transportation and entertainment. Hear from business travel reporters about trends they’re seeing at the business desk, and how to best craft your pitches to gain exposure outside the travel section.

Michael Sheffield,
Staff Writer, Memphis Business Journal
Sean McLaughlin,
News Anchor/Reporter, CBS 5 KPHO-TV, Phoenix


Additional Speaker Information
Michael Sheffield
is a staff writer at the Memphis Business Journal.
Sean McLaughlin is a news anchor/reporter at CBS 5 KPHO-TV, Phoenix. He has had multiple roles at CBS 5, including chief meteorologist, news anchor and reporter. Sean now serves as the station's main weeknight male news anchor. In addition to his achievements in broadcast meteorology, he has covered the presidential inauguration, multiple space shuttle launches, major wildfires across the West, Winter & Summer Olympic Games, the Daytona 500 and multiple Super Bowls. Sean is married with four young children, and enjoys exploring Arizona with his family. Connect with Sean on Twitter.