The Business Case for Public Relations is intended to foster more accurate and better-informed perceptions of public relations’ roles, outcomes and value among key stakeholders. Making the case for public relations starts with you, as public relations professionals must serve as the catalyst for reshaping internal and external perceptions of our profession.
The resources and tools available here are intended to motivate and empower you to demonstrate public relations’ value to your fellow practitioners, clients, management and other key constituencies. You can use this information to:
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