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8 ways to increase readability for your writing

By Ann Wylie

January 4, 2013

Whenever I meet former broadcasters in the PR business, I get a little jealous. Broadcasters know how to make even complex stories more clear and conversational.

So how can you write like a top broadcaster, such as the BBC, which provides a good example of concise storytelling in the mainstream media? I ran Microsoft Word’s readability statistics on six BBC articles. Benchmark your copy against these averages.

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