February 28, 2013
When the minor league baseball franchise the Reading Phillies launched a distinctive rebranding campaign, eebranding morphed into crisis communication. Reading’s recent hits and misses offer some insight into the rebranding process.
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PRSA member Aaron J. Moore, Ph.D., is an associate professor of public relations at Rider University. His primary research topic is sports media relations. Moore is a member of the United States Basketball Writers Association. You may reach him via email at firstname.lastname@example.org or on Twitter: @pubrelationprof.
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