Your Public Relations and Communications Community

What does this column have to do with you? How to quickly hook your readers

By Ann Wylie

April 2, 2013

It’s easy to think that your topic is the topic. But your reader is really the topic. Instead of focusing on the news,  focus on the impact, or how the news affects your readers.  That will make your copy more interesting, relevant and valuable to your readers.

Want more techniques for writing copy that reaches readers? Join Ann Wylie for “Writing That Sells,” a PRSA Professional Development workshop, on June 6.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.