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White out: Inside Clorox’s ‘Bleach It Away’ campaign

July 2, 2013

This year, just before the AMEC Summit in Madrid, Clorox’s “Bleach It Away” program received the 2013 Diamond SABRE Award for Superior Achievement in Measurement and Evaluation. Here’s a look at how we built an award-winning measurement campaign, and how we continue to learn.


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David Kellis David Kellis is director of public relations and social media at The Clorox Company. He is responsible for more than 10 brands in the Clorox CPG portfolio. He has more than 20 years of experience in-house and at leading PR agencies. He was a featured speaker at the 2012 AMEC European Measurement Summit in Dublin.

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