October 31, 2013
The following is an edited excerpt from Robert Scoble and Shel Israel’s new book, “Age of Context: Mobile, Sensors, Data and the Future of Privacy” (Copyright © 2014 by Robert Scoble and Shel Israel, Patrick Brewster Press).
Pinpoint Marketing is the ability of sellers to offer goods and services in the context of where you are and what you are doing, and to anticipate what you want to do next. Sellers can compete for your business by being more accurate in their predictions. And marketers will know when to stop trying, as your context changes.
Please log in to MyPRSA to read this article, as well as to view and leave comments.
Learn more about PRSA membership, and join a professional network you can count on.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.