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How to Close the PR/Marketing and IT Divide


January 31, 2014

The following is an edited excerpt of a PRSAY blog post from Jan. 21.

For years, I’ve asked an important public relations and marketing question and perhaps you have too. Can the chaotic and frenzied world of communications work with the precise and logical world of IT, without frustration, confusion or loss of productivity in an organization?

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Deirdre Breakenridge Deirdre Breakenridge is CEO of Pure Performance Communications. She is an international speaker, podcaster, Lynda.com video author and an adjunct professor and online instructor at the University of Massachusetts Amherst and Rutgers University. Her most recent book published by FT Press is “Social Media and Public Relations: Eight New Practices for the PR Professional.”

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