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How to Close the PR/Marketing and IT Divide

January 31, 2014

The following is an edited excerpt of a PRSAY blog post from Jan. 21.

For years, I’ve asked an important public relations and marketing question and perhaps you have too. Can the chaotic and frenzied world of communications work with the precise and logical world of IT, without frustration, confusion or loss of productivity in an organization?

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Deirdre Breakenridge, CEO at Pure Performance Communications and co-founder of #PRStudChat, is a veteran in public relations and marketing who has counseled senior-level executives at companies. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012.

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