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Entrepreneurial Intro: The Chicken-and-Egg Scenario of the Digital Age

March 1, 2014

Many entrepreneurs are dealing with it when they contemplate how to initially introduce themselves to the public.

Often short on time and funds, this population must decide whether to first create a homepage to promote their offerings, or to immediately establish a Web presence via social media to interact with consumers.


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Aaron J. Moore, Ph.D. PRSA member Aaron J. Moore, Ph.D., is an associate professor of public relations at Rider University. His primary research topic is sports media relations. Moore is a member of the United States Basketball Writers Association. You may reach him via email at or on Twitter: @pubrelationprof.

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