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The importance of writing strong photo captions

February 6, 2012

For PR pros, digital video and photo technology, easy-to-use editing software and the ease of content sharing have made photos and videos alluring tools for getting our message across.

But images are not magic wands. They need words to help them work their magic, like star performers need a stage. Photo captions do that work by providing a framework for your images so that your audiences will respond to them in the way that you want them to.

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Dave Junker, Ph.D. Dave Junker, Ph.D., is a PR lecturer at The University of Texas at Austin, where he is faculty adviser for PRSSA and Texas Tower PR.

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