February 6, 2012
For PR pros, digital video and photo technology, easy-to-use editing software and the ease of content sharing have made photos and videos alluring tools for getting our message across.
But images are not magic wands. They need words to help them work their magic, like star performers need a stage. Photo captions do that work by providing a framework for your images so that your audiences will respond to them in the way that you want them to.
Please log in to MyPRSA to read this article, as well as to view and leave comments.
Learn more about PRSA membership, and join a professional network you can count on.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.