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The PR professional of 2015: Analyzing the future of public relations

March 5, 2012

In 2010, PRSA leaders asked Leadership Assembly delegates for their thoughts on the future of the PR profession. A team of eight PR professionals and educators gathered to analyze the data. Based on their findings, they wrote a white paper titled “The Public Relations Professional of 2015.”

The surveys explored four questions about the future of the profession. The following is a summary of the report.

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