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Proceed with caution: Responding to RFPs

April 9, 2012

A Request for Proposal (RFP) can be an exciting business opportunity. But there are a lot of downsides to answering RFPs, and more agencies are opting to pass rather than to incur these potential risks.

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Ann Willets Ann Willets is president and CEO of Utopia Communications, Inc., an ethically focused PR agency. She was the 2010 chair of the Counselors Academy.

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