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The fashionable side of social media: Keeping up with the latest trends?

May 9, 2012

With new “it” social media trends hitting the PR circuit faster than the limited-edition Missoni product line flew off the shelves at Target, adapting to that change does not always mean creating a presence on the latest and greatest digital tool. The message runways you choose should “fit” your client and your message. You must look at each specific social medium and ask, “Will my client wear this well?”

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Ashley Fulmer, APR Ashley Fulmer, APR, is director of public relations for Duffey Communications in Atlanta. She has also held directorial positions for several agencies across the Southeast.
Email: afulmer at

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