Your Public Relations and Communications Community

Take your (trade)mark: A license to franchise

October 11, 2012

Often, a trademark owner will license the use of its mark to another party while pausing to consider whether that license might be an unintended sale of a franchise. This oversight can have serious consequences, as the offer and sale of franchises in the United States is highly regulated under both federal and state law.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Bob Felber Bob Felber leads the Intellectual Property Practice Group at Waller Lansden in Nashville, Tenn. For more than 25 years, he has counseled clients on IP matters with an emphasis in the areas of domestic and international brand clearance and protection, domain name disputes, product distribution and franchising.
Email: Bob.Felber at

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.