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Phoning it in: 5 ways to plan and pitch your survey results

November 14, 2012

Some news organizations like the Associated Press (AP), The New York Times and ABC News have developed guidelines for what counts as valid and reliable research.  A deeper understanding of these issues will help you offer recommendations to your organization about conducting PR research.

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Joe Hopper, Ph.D. Joe Hopper, Ph.D., is president of Versta Research, and formerly on the faculty at the University of Chicago and National Opinion Research Center (NORC).

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