April 24, 2013
As PR professionals, we are often guilty of opting to remain comfortable at an organization far past our ability to effectively counsel or influence the communications strategies and outcomes.
Fearing the jump from the proverbial frying pan into the fire, we forgo greater career opportunities and become complacent in our current positions. But in our field, high risk equals high reward. Crisis situations, in particular, often present a unique opportunity to perform on a high wire without a safety net.
With the increasing expectations for the communications department to successfully position the organization, build and defend its reputation, and engage its audiences, it is imperative that professionals take stock of their talents, career options and future opportunities as they navigate the competitive landscape.
Please log in to MyPRSA to read this article, as well as to view and leave comments.
Learn more about PRSA membership, and join a professional network you can count on.
Renée T. Walker, APR, is the president of Renee Walker & Associates, a strategic communications consultancy providing strategy, branding and ideation solutions to help growth-stage private, public and nonprofit organizations solve complex issues and accelerate results. She is the author of “Brand Power for Small Business Entrepreneurs.” For more information, visit reneetwalker.com or send an email to firstname.lastname@example.org.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.