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The Fast and the Furious: Lessons on Responding to Inaccurate Reporting

July 22, 2013

Luxury electric carmaker Tesla recently proved the old adage, “don’t fight people who buy ink by the barrel,” wrong. Tesla CEO Elon Musk took on The New York Times this past February and successfully restored the company’s integrity. One negative story could have branded the Tesla sedan as a lemon. But Musk turned the experience into lemonade.

What do you do when a reporter covering your organization or client gets the facts wrong time and time again?


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Joan Gladstone, APR, Fellow PRSA Joan Gladstone, APR, Fellow PRSA, is CEO of Gladstone International, a crisis communications firm based in Laguna Beach, Calif. Learn more by visiting or by following her on Twitter: @JoanGladstone.

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