January 9, 2014
Word of mouth is certainly not new, but in an era where conversations are often happening online, three key aspects of how word of mouth operates have changed.
People are now in touch with a broad network of acquaintances.
As these conversations are occurring online, there is now a searchable trail.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.