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CEO Mary Barra’s Public Role in GM Recall

April 9, 2014

Stepping forward to publicly address faults in ignition switches that were linked to 12 deaths when GM car engines and power suddenly switched off, CEO Mary Barra has been earning good reviews from peers and management experts.


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Greg Beaubien An article writer for more than 20 years and a frequent Tactics contributor, Chicago-based Greg Beaubien has forgotten most of the formal rules and mostly relies on gut instinct when he writes. Twitter @GregBeaubien. Email:

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