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The Art of Persuasion: Winning Support for Your Messages

April 9, 2014

If you want to persuade an audience to accept your ideas, then you can try a number of creative ways to make your proposal more appealing. But there may be a better approach: focusing on why the audience is resistant.


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Ken O’Quinn Ken O’Quinn is a writing coach and former Associated Press writer who conducts a corporate workshop titled “Influencing Your Audience.” He can be reached at

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