Your Public Relations and Communications Community

Standby Statements For Leaders

June 29, 2012

Preparing a standby statement helps you avoid that gut-wrenching feeling that your organization has lost control of the story. Instead, you will feel calm and confident knowing that you’ve influenced the all-important first story before it goes viral.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Joan Gladstone, APR, Fellow PRSA Joan Gladstone, APR, Fellow PRSA, is CEO of Gladstone International, a crisis communications firm based in Laguna Beach, Calif. Learn more by visiting or by following her on Twitter: @JoanGladstone.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.