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Member Benefit Spotlight

True story: 7-Eleven reached out to Marisa Vallbona, APR, Fellow PRSA, after finding her name in the PRSA directory in 1994. Vallbona still holds the business today, and credits PRSA with her business success.

“It has made my career. Almost every client I’ve had has been a referral through PRSA,” said Vallbona, a PRSA member of more than two decades and college PRSSA member. “I learned valuable leadership skills through all the committees I have joined and chaired, and I have learned so much about teamwork [and] strategic planning.”

Vallbona also notes that PRSA has provided her with a supportive community of colleagues. Whether she has a business issue or a client challenge, Vallbona knows she can contact fellow PRSA members to brainstorm a solution or even put together new projects.

At the PRSA Counselors Academy Conference in Arizona, Vallbona and two others brainstormed ideas, which resulted in PRConsultants Group, Inc.

“My PRSA colleagues have become lifelong friends and contacts,” said Vallbona. “Not only that, but PRSA has shaped my career by teaching me best practices through professional development and encouraging me to strive for higher echelons.”

Vallbona is currently the president of CIM Incorporated.