Crisis Communications Resources

In order to assist communications professionals in this challenging time, we have compiled a collection of PRSA resources that may be useful as you plan your ongoing communication. Some resources are courses that we have offered and now exist as recordings; other links lead to informative articles, blog posts and more.

We encourage you to visit MyPRSA and join your colleagues as they work together and support one another through sharing of plans, ideas and good communication.

Please check back often, as we will be adding additional resources for your use as information becomes available.

Connecting During COVID-19:
How Entertainment & Sports Organizations and the Media Are Staying Engaged
Recorded May 28, 2020

Trusted Advisers: PR Agencies in a Global Pandemic 
Recorded May 12, 2020

The New Temporary Normal During COVID-19 #ShelterInPlace - #WorkFromHome
Recorded May 6, 2020

Managing Communications in a Time of Crisis: Learnings From the Impact of Covid-19
Recorded April 30, 2020

Social Media and Effective Reputation Management in a Time of COVID-19
Recorded April 21, 2020

How to Write During Covid-19
Recorded April 7, 2020

How Businesses are Handling the COVID-19 Pandemic
Recorded March 2020

Communicating in a Time of COVID-19 
Recorded March 19, 2020
Comments from the PRSA Community - Members Only

COVID-19: Keeping Employees at the Center of Your Crisis Communications Plan
Recorded March 19, 2020

Principles of Effective Crisis Response
Recorded October 30, 2019

The PR Butterfly Effect: Staying Awake in a PR Crisis Across 14 Time Zones
Recorded April 9, 2019

Webinar series from members of the Counselors Academy

Rising to the Challenge: Leading at Your Best in Uncertain Times – How to stay cool under pressure, leading with courage and heart
Recorded March 2020

Planning for the Future – How to see potential in times of change
Recorded March 2020

PRSA Chair T. Garland Stansell: In Tough Times, PR Should Be The Brand’s Conscience (Podcast)
May 2020 Hacks & Flacks 

PRSA 2020 Chair: This is Our Time to Lead
April 2020 CommPRO 

How New PR Grads are Approaching the Workforce Amid COVID-19 Disruption
April 2020 PR Daily

PRSSA Campaign to Flatten the Curve
March 2020 Daily Camera

Business Communications Key During Coronavirus
March 2020 SmartBrief

PRSA Chair T. Garland Stansell on Communicating During the Coronavirus Outbreak 
March 2020 PRsay

How Communicators Can Help Inform the Public During the COVID-19 Crisis
March 2020 PRsay

Why Good Comms Practices Are More Important Than Ever
March 2020 Ragan's PR Daily

Coronavirus Crisis Q&A: PRSA Chair Garland Stansell Offers Insights for Communicators
March 2020 Agility PR Communications

Communications Lessons From the Pandemic
April 2021 Strategies & Tactics

Creating Professional Connections in the Age of COVID-19
March 2021 Strategies & Tactics

Why Language Matters When Communicating About COVID-19 Vaccinations
March 2021 PRSay

Building Trust With Your COVID-19 Reopening Plans 
February 2021 Strategies & Tactics

Considerations for Employee Vaccine Programs 
February 2021 Strategies & Tactics

Understanding the New Realities of Job Searching in the COVID-19 Era 
January 2021 Strategies & Tactics

3 Ways to Improve Virtual and Hybrid Conferences 
January 2021 Strategies & Tactics

How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter 
November 2020 PRsay

Games People Play: Go Viral! Aims to Debunk COVID-19 Misinformation 
October 2020 PRsay

Keeping Teleworkers Engaged Amid Uncertainty 
October 2020 Strategies & Tactics 

Creatively Adapting to Our New Normal 
October 2020 Strategies & Tactics

Managing Up During COVID-19 
September 2020 Strategies & Tactics

How to Hold Online Meetings Like an Expert 
September 2020 Strategies & Tactics 

6 Ways to Maintain a Strong Company Culture in the Virtual Workplace 
July/August 2020 Strategies & Tactics

The Personal Side of PR During the Coronavirus Pandemic
July/August 2020 Strategies & Tactics

Trust and Transparency in Times of Crisis
July/August 2020 Strategies & Tactics

How to Apply These 12 Best Practices to COVID-19 Communications
PRSay

COVID-19 Is Changing How We Plan For and Manage Crises
June 2020 Strategies & Tactics

PR Planning for a Post-Coronavirus World
June 2020 Strategies & Tactics

The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis
May 2020 PRsay

How to Maintain a Team-Focused Culture While Working From Home 
May 2020 Strategies & Tactics

Agency Executives Discuss Best Practices for Leading During the COVID-19 Crisis 
May 2020 PRsay 

Beyond the Basics: How to Really Work Remotely 
May 2020 PRsay

6 Leadership Tips for the COVID-19 Crisis
May 2020 Strategies & Tactics

Experts Weigh in on the PR Job Market Right Now, and What It Will Look Like Later This Year
April 2020 PRsay

Pitching Reporters Amid COVID-19 Informs 2020 ‘State of the Media’ Report
April 2020 PRsay

New Research Shows Positive Impact on Employee Engagement During COVID-19 Crisis
April 2020  PRsay

How to Be a Strong Leader During This Global Pandemic
April 2020 PRsay

How to Inspire Your Teams During the COVID-19 Crisis
March 2020 PRsay  

Tips for Professional Video Chat Interviews and Meetings
March 2020 PRsay

Avoiding Communication Fatigue as Coronavirus Separates Workforce
March 2020 PRsay

COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management
March 2020 PRsay 

Preparation and Candor Are Key for Coronavirus-Related Communications
March 2020 Strategies & Tactics