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Kaye Sweetser, Ph.D., APR+M, Fellow PRSA

Professor
San Diego State University School of Journalism & Media Studies
San Diego, Calif.

Dr. Kaye Sweetser, APR+M, Fellow PRSA, is a professor of public relations in the School of Journalism & Media Studies at San Diego State University. She has been a member of PRSA since 2006.

Sweetser serves as the director of San Diego State University’s Glen M. Broom Center of Professional Development in Public Relations, and the program coordinator for the JMS Military Public Affairs Officer Graduate Program. Since 1996, she has worked in military public affairs — first as an active duty enlisted Navy mass communication specialist (1996-2001) and then as a commissioned Navy Public Affairs Officer (2001-present). As part of her responsibilities, Sweetser served as a mobilized reservist at the headquarters for the war in Afghanistan for seven months in 2011.

In 2007, Sweetser worked as a media officer on a campaign that earned PRSA’s Silver Anvil Award in the government crisis communication category. In 2011, she won a second Silver Anvil Award as the advisor for the iCount campaign, which worked to promote the 2010 Census for the U.S. Census Bureau as a part of the PRSSA Bateman Case Study Competition in February 2010. In 2015, she won a Silver Anvil Award of Excellence for her part in the Rim of the Pacific Exercise and work on the media assessment of the event. Sweetser was inducted into PRSA’s College of Fellows in 2017.

Sweetser previously served on the faculty at the University of Georgia (2006-2014) and Louisiana State University (2004-2006). Sweetser was a Research Fellow for the Society of New Communications Research and a UGA Lilly Teaching Fellow. She served on the Universal Accreditation Board, helping to grow the profession of public relations. In 2011, she received the Russell Undergraduate Teaching Award at UGA.

Sweetser holds a doctorate and master’s degree in mass communication from the University of Florida. She earned a bachelor’s degree in communication from Old Dominion University.