How LabCorp Transformed From a Hospital Laboratory to a Global Life Sciences Company

Sep. 30, 2020 03:00 p.m. – 04:15 p.m.

In this interactive Case in Point, participants will learn how brand confusion can impact corporate reputation and business decisions in a case study from global business leader, LabCorp. In 2018 and 2019, LabCorp was named to Fortune’s List of World’s Most Admired Companies as well as earned the designation as a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Foundation.