PRSA Corporate Communications Impact ’24 Summit

Tentative Agenda

Schedule and specific sessions are under development and subject to change. Thank you for your understanding.

Wednesday, Nov. 13

8–9:30 a.m.: Breakfast and Networking

9:30 a.m.–12:30 p.m.: Crisis Planning and Response

• Key elements of today’s crisis plan
• Gap analysis session
• Tabletop drill exercise

12:30–1:30 p.m.: Lunch with Panel Discussion

1:45–5 p.m.: Taking It to the Street: How Communications and Investor Relations Can Unlock Maximum Value

• Understanding balance sheet and financial language
• ESG basics and trends
• Working with finance, legal and HR — processes, best practices and tips

6–7:30 p.m.: Reception or Dinner TBD

Thursday, Nov. 14

8–9:30 a.m.: Breakfast and Networking

9:30 a.m.–12:30 p.m.: Using AI

• Hands-on skills session with AI basics overview (prompts, etc.)
• Use of various tools for internal and external communications
• Consideration of impacts, including legal, branding, ethics, PRSA guidance, etc.

12:30–1:30 p.m.: Lunch with Panel Discussion: Think Like a CCO — Maximizing Your Career Impact

1:45–4:45 p.m.: Communicating Across Generations

• Understanding each generation
• Communicating with each generation (hands-on writing/planning exercise)
• Evolving your communications ecosystem