PRSA Corporate Communications Impact ’24 Summit
November 13 – 14, 2024
Join this intimate two-day summit for networking and a deeper dive into key issues and topics important to mid- and senior-level practitioners of corporate communications.
Sponsored by the PRSA Corporate Communications Section.
Location
PRSA Headquarters
120 Wall Street, 21st Floor
New York, NY 10005
Tentative Agenda
Schedule and specific sessions are under development and subject to change. Thank you for your understanding.
Wednesday, Nov. 13
8–9:30 a.m.: Breakfast and Networking
9:30 a.m.–12:30 p.m.: Crisis Planning and Response
- Key elements of today’s crisis plan
- Gap analysis session
- Tabletop drill exercise
12:30–1:30 p.m.: Lunch with Panel Discussion
1:45–5 p.m.: Taking It to the Street: How Communications and Investor Relations Can Unlock Maximum Value
- Understanding balance sheet and financial language
- ESG basics and trends
- Working with finance, legal and HR — processes, best practices and tips
6–7:30 p.m.: Reception or Dinner TBD
Thursday, Nov. 14
8–9:30 a.m.: Breakfast and Networking
9:30 a.m.–12:30 p.m.: Using AI
- Hands-on skills session with AI basics overview (prompts, etc.)
- Use of various tools for internal and external communications
- Consideration of impacts, including legal, branding, ethics, PRSA guidance, etc.
12:30–1:30 p.m.: Lunch with Panel Discussion: Think Like a CCO — Maximizing Your Career Impact
1:45–4:45 p.m.: Communicating Across Generations
- Understanding each generation
- Communicating with each generation (hands-on writing/planning exercise)
- Evolving your communications ecosystem
Accreditation Information
Participants with the APR credential earn 1.0 CEU for each day of this summit, for a total of 2.0 CEUs..Pricing
Corporate Communications Section members receive the Section pricing listed below.
Register by Oct. 23 to save $100!
Limited Seating!
TWO-DAY PROGRAM | SINGLE DAY | |
Saver Rate Until Oct. 23 | ||
SECTION MEMBER |
$795 |
$450 |
PRSA MEMBER |
$845 |
$500 |
NONMEMBER |
$895 |
$550 |