PRSA Storytellers: Reputation Resilience in the Age of Chaos: How PR, Creative, and Digital Teams Build Coherence Before the Crisis

Memes move faster than facts, misinformation is industrialized, and outrage has become an organizing force. In this climate, reputation is no longer something brands control,  it’s something they cultivate, protect, and adapt in real time. This session explores how public relations, creative operations and digital asset management can come together to build reputation resilience, systems and habits that preserve trust when narratives spiral and chaos hits. Participants will learn how to prepare before the crisis, ensuring brand coherence, authenticity, and agility in an era where attention is weaponized.

Presenters:

• Michael Cherenson, APR, Fellow PRSA, EVP, SCG Advertising and Public Relations; Academic Director for Communication Certificate Programs, Rutgers
• Julie Johnson, Ed.D., Assistant Dean for Continuing & Professional Studies, Rutgers
• David Lipsey, Digital Asset & Media Management Strategist; Academic Director of Creative Operations & Digital Asset Management Certificate Programs, Rutgers