Responsive Menu Pro Image Responsive Menu Clicked Image

PRSA Partner: University of Southern California Master of Communication Management online

USC’s online Master of Communication Management program will enhance your ability to execute effective communication strategies across a range of settings. Students learn how to research global markets for an emerging brand, craft a compelling story for a non-profit organization, and how to support a corporation in crisis to regain credibility. Offered through our acclaimed Annenberg School for Communication and Journalism, the online MCM prepares you to gather, interpret, analyze and translate critical information — effectively transforming complex ideas into actionable strategy.

  • Complete coursework 100% online
  • Learn from leading experts in public relations, integrated and digital marketing, social media campaigns, change management, communication research and corporate communication
  • Study at a school accredited by the Western Association of Schools and Colleges (WASC)
  • Graduate from an institution ranked in the top 15 among all U.S. colleges by the Wall Street Journal (2016) and in the top 25 national universities by U.S. News & World Report (2016)

The diverse and accomplished faculty who teach our online MCM program come from a wide range of academic disciplines. They are distinguished scholars and researchers, editors of leading journals, and highly respected consultants to government and private industry. They are also the same Ph.D.-level professionals who lead our campus-based programs. That means whether you’re online or face-to-face, you can receive the same high-quality education expected from a top-tier university.

Choose USC’s online MCM, and you can develop the language, tools and problem-solving skills to become a power player in the PR world. Our progressive curriculum offerings include:

  • CMGT 500 Managing Communication
  • CMGT 502 Strategic Corporate Communication
  • CMGT 505 Communication in Work Settings
  • CMGT 508 Communicating Strategy and Change
  • CMGT 510 Communication, Attitudes, Values and Behavior
  • CMGT 540 Uses of Communication Research
  • CMGT 541 Integrated Marketing Communication Strategies
  • CMGT 555 Online Marketing Communication Development & Analysis
  • CMGT 556 Global Marketing Communication
  • CMGT 561 Principles of Public Relations
  • CMGT 562 Foundations of Effective PR Writing
  • CMGT 587 Audience Analysis
  • CMGT 597 Communication Research Practicum

Career Opportunities:

There are a growing number of opportunities throughout the public relations industry. And with the continued growth and popularity of social media services, skilled PR professionals are becoming an invaluable asset to companies facing both approval and criticism. Earning a master’s in communication management from USC can help you develop the skills, expertise and leadership abilities to qualify for high-level employment opportunities such as:

Public Relations Manager: $104,140 median salary*

Advertising, Promotions and Marketing Managers: $124,850 median salary*

Corporate Communications Manager: $75,126 median salary**

*U.S. Bureau of Labor Statistics, 2015

** Payscale.com, 2016

Follow USC Annenberg and the MCM program on:

Facebook

Twitter

MCM Blog

Additional Resources:

Student Success Stories

Infographics

Articles