Public Affairs and Government 2021 Virtual Summit
June 17 and 24, 2021
In the past year, government communicators have been the “front line” of communications during the pandemic. Now it’s time for us to take a brief step back and refill, re-equip and reinvigorate ourselves for our next calls to action.
The PRSA Public Affairs and Government Virtual Summit will provide you with the R&R&R you deserve after surviving this challenge. We want you to take time for yourself and join us for a time to Refresh your toolkit of ideas, Reconnect with your PR colleagues and Recommit yourself to your profession.
*Video recorded before amended conference dates.
Hear from others about hot topics including:
- Diversity, Equity and Inclusion
- The importance of multilingual messaging
- How the COVID-19 pandemic changed the lifespan of a crisis
- How government communications teams survived incredible challenges and succeeded
|2021 REGISTRATION RATES|
|PRSA PAG Member/Midwest District||$219|
|PRSSA Student Rate||$50|
Day One - June 17
Thursday, June 17, 12 noon - 5 p.m. ET
Pre-event PRSSA Coffee/Networking opportunity PRSSA members have an opportunity for personal, face to face time with EC members to learn more about career opportunities as government communicators.
Let’s Jump-Start our Summit!
Why Diversity, Equality and Inclusion Matter: The Human Capital and Public Affairs Connection to Building the Best Organization Confirmation
Marta Lugo, Assistant Officer of External Affairs
Ms. Lugo will talk about building bridges between the offices and how they communicate their efforts. We want to capture efforts to coordinate and collaborate within the organization.
The PRSA Public Affairs & Government (PA&G) Section is seeking Best Practices for fully integrated DE&I programs and campaigns within our government agencies and organizations. As a PR professional working with your HC/EEO departments to elevate your organizational consciousness on DEI, this is an opportunity to gather and share those best practices across our membership.
The War Against COVID
June 17, 2021 3:15 p.m. – 4:15 p.m.Learn how this communications team survived incredible challenges.
The Importance of Multilingual Messaging
June 17, 2021 3:15 p.m. – 4:15 p.m.
Equalizing communication through language access
Current definitions of cultural competency and humility describe the ability to understand, communicate, and effectively interact with people across cultures. Culture and cultural competency are the social currency of a globalized world and communication is the main vehicle to express it. It is largely assumed, however, that communication is conducted in a common language, leaving linguistic differences altogether unaddressed.
Breaking Down Silos: Using collaboration to increase internal and external communication
June 17, 2021 3:15 p.m. – 4:15 p.m.
This session will explore breaking down organizational silos to increase both internal and external communication in an increasingly networked world.
Presenter:Jennifer Day, APR
New Technology - Persado
Helping government increase citizen engagement via the power of AI
Networking Happy Hour
4:45 p.m. - ?
Day Two - June 24
Thursday, June 24, 12:30 p.m. - 5 p.m. ET
Pre-event PRSSA Coffee/Networking opportunity
PRSSA members have an opportunity for personal, face to face time with EC members to learn more about career opportunities as government communicators.
A Kick-Start for Day #2!
Tips, Tricks and Trends in Social Media: a panel discussion
Enter the social media sphere and learn the digital playbook
A Pandemic, Healthcare and the News Media – the perfect storm.
June 18, 2021 3:15 p.m. – 4:15 p.m.The COVID-19 pandemic changed the lifespan of a crisis.
Fake News, Fact Checkers and F-Bombs
A second crisis -- the operation of 2020 Elections.
Remodeling Your Brand: A Blueprint for Success
June 18, 2021 3:15 p.m. – 4:15 p.m.The Building Industry Association of Washington didn't let the pandemic get in the way of its efforts.