Public Affairs and Government PRSA Conference

Public Affairs and Government 2021 Virtual Summit

June 17 and 24, 2021

In the past year, government communicators have been the “front line” of communications during the pandemic. Now it’s time for us to take a brief step back and refill, re-equip and reinvigorate ourselves for our next calls to action.

The PRSA Public Affairs and Government Virtual Summit will provide you with the R&R&R you deserve after surviving this challenge. We want you to take time for yourself and join us for a time to Refresh your toolkit of ideas, Reconnect with your PR colleagues and Recommit yourself to your profession. 

 

Special Message from 2021 PRSA PAG Summit Co-Chair, Lori Croy

*Video recorded before amended conference dates.

Hear from others about hot topics including:

  • Diversity, Equity and Inclusion
  • The importance of multilingual messaging
  • How the COVID-19 pandemic changed the lifespan of a crisis
  • How government communications teams survived incredible challenges and succeeded
2021 REGISTRATION RATES  
PRSA PAG Member/Midwest District $219
PRSA Member*          $269
Nonmember          $319
PRSSA Student Rate $50
Hardship Rate** $50


*Global Alliance and BPR/FL members qualify for the PRSA member rate.

**Hardship Rate applies to anyone currently furloughed or out of work.

Register Now!

 

 

 

Day One - June 17

Thursday, June 17, 12 noon - 5 p.m. ET


Pre-event PRSSA Coffee/Networking opportunity
12:30-1 p.m.

PRSSA members have an opportunity for personal, face to face time with EC members to learn more about career opportunities as government communicators.

 

Why Diversity, Equality and Inclusion Matter: The Human Capital and Public Affairs Connection to Building the Best Organization Confirmation
2-3 p.m.

Marta Lugo, Assistant Officer of External Affairs 

Ms. Lugo will talk about building bridges between the offices and how they communicate their efforts. We want to capture efforts to coordinate and collaborate within the organization.
The PRSA Public Affairs & Government (PA&G) Section is seeking Best Practices for fully integrated DE&I programs and campaigns within our government agencies and organizations. As a PR professional working with your HC/EEO departments to elevate your organizational consciousness on DEI, this is an opportunity to gather and share those best practices across our membership.

 

Bio Break
3-3:15 p.m.

Breakout Sessions
3:15-4:15 p.m.

New Technology - Persado
4:15-4:45 p.m.

Helping government increase citizen engagement via the power of AI

 


Networking Happy Hour

4:45 p.m. - ?

Day Two - June 24

Thursday, June 24, 12:30 p.m. - 5 p.m. ET


Pre-event PRSSA Coffee/Networking opportunity
12:30-1 p.m.

PRSSA members have an opportunity for personal, face to face time with EC members to learn more about career opportunities as government communicators.

 

A Kick-Start for Day #2!
1-2 p.m.

Tips, Tricks and Trends in Social Media: a panel discussion
Enter the social media sphere and learn the digital playbook

 

Keynote
2-3 p.m.

How One Community Created a New Focus on Diversity & Inclusion
The important role that public engagement communications played
Michelle L. Gutt, City of Fort Worth 

Bio Break
3-3:15 p.m.

Breakout Sessions
3:15-4:15 p.m.

Networking Happy Hour
4:15 p.m.-?

Sponsored byPersado