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PRSA’s Chief Communications Officer, Laura Kane, recently bylined an article in PRNews on “How Communicators Can Build Trust to Thrive in the Challenging Era Ahead.”

Kane noted that engendering trust is the “most important thing we do,” while emphasizing the need for accountability on a daily basis.

“As the world enters the fourth industrial revolution, we are embarking upon an era that fundamentally will change the way we live, work and communicate. Its scale and scope are unknown, but one thing is certain: We must take a thoughtful approach about how we manage communications to engender trust and preserve our organization’s reputation,” said Kane.

To learn more about the tactics needed to effectively build and maintain trust with stakeholders, please read the full article on the PRNews website.