PRSA Chief Communications Officer Laura Kane contributed a piece for the February 27th issue of PRNews which touches upon ways in which today’s communicators can reinforce trust and take a proactive approach to preserve an organization’s reputation.

“No matter how the technology and job description of communications officers may change, our ability to create, build and maintain trust is the most important thing we do,” Kane noted.

To learn more about these perspectives on reputation management, please read the full article on the PRNews website.