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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarHow Can Practitioners Make Their Crisis Communication Evidence-based?
May. 15, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field.Categories: Crisis & Reputation -
Course/WorkshopCrisis Communications Workshop
Jun. 11 – 18, 2024
This virtual, interactive workshop is designed to be an immersive learning experience focused on how to create strategic, authentic and nimble crisis response.Categories: Crisis & Reputation -
Certificate ProgramCourse/WorkshopAdvanced Crisis Communication Certificate Program
On-Demand
Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.Categories: Crisis & Reputation, Leadership & Management -
WebinarBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
On-Demand
Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends -
Case in PointCase in Point: Navigating Through a Disinformation Crisis
On-Demand
Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media -
WebinarCommTech and Data: What Communications Leaders Need to Know to Succeed
On-Demand
Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
WebinarDisrupting the Norm: The Future of Media Monitoring
On-Demand
Join this webinar to learn how communications professionals can harness AI and data to inform strategy on reputation and the wider business.Categories: Crisis & Reputation, Emerging Trends -
Course/WorkshopExecutive Communication Online Series
On-Demand
The Executive Communication Online Series, consisting of six sessions, will enable you to transition from a traditional communication pro to an expert strategic communicator aligning with specific business goals. Throughout the program, you’ll be learning skills you can start applying to your work immediately.Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management -
WebinarIn the Wake of Tragedy: Best Practices From Orlando's Nightclub Shooting
On-Demand
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.Categories: Communication Strategy, Crisis & Reputation, Social Media -
WebinarOnline Reputation: Fixing Google Results, Wikipedia and More
On-Demand
Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.Categories: Crisis & Reputation, Techniques & Tactics -
WebinarPrinciples of Effective Crisis Response
On-Demand
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.Categories: Crisis & Reputation -
WebinarPRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond
On-Demand
Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.Categories: Crisis & Reputation, Ethics -
Certificate ProgramCourse/WorkshopReputation Management Certificate Program
On-Demand
The concept of Corporate Reputation Management is at the core of the communications profession. As Reputation Management has matured and expanded into the realms of business strategy and corporate governance, communicators are seen as the go-to experts on reputation management inside their organizations.Categories: Crisis & Reputation -
WebinarThe Conventional Approach to Influencer Analysis Is at a Standstill: Navigating the New Frontier
On-Demand
Join this webinar to learn how to identify and rank influencers in an increasingly complex world of disparate data signals.Categories: Crisis & Reputation -
WebinarThe Fire’s Out, Now What? What Organizations and Leaders Can Learn From Post-Crisis Assessments
On-Demand
Every crisis can make you and your team better. Join this webinar to learn how to go beyond whether you met your goals and objectives to evaluate people, plans and processes without blame.Categories: Communication Strategy, Crisis & Reputation -
WebinarThe Upside of Downturn: Unlocking the Hidden Benefits of Crisis
On-Demand
Communications professionals know how to tackle the downside risks of crisis, but few understand how to leverage challenges for short- and long-term gain. In this webinar, participants will see the hidden organizational upside that crises unlock while employing tips to avoid individual and team burnout.Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Techniques & Tactics