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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 81 - 100 of 106
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  •  Certificate Program
     Conference
    Storytelling Certificate Program

    On-Demand

    Today it is more important than ever for your brand’s stories to stand out. With 500 hours of content uploaded on YouTube in just one minute in 2021, it can be a challenge to make your story stand out and reach its target audience.
    Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Strategic Communication Certificate Program

    On-Demand

    This certificate program will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.
    Categories: Communication Strategy
  •  Webinar
    Taking a Stand for Ethics

    On-Demand

    In this webinar we can hear Paula’s personal journey as she discusses the importance in taking a stand for ethics and how to make a commitment to personal and professional growth that leads to ethical achievement. #EthicsMatter
    Categories: Ethics, Leadership & Management
  •  Webinar
    The AP Stylebook on Inclusion in Reporting, Writing and Editing

    On-Demand

    Join this webinar to discover why inclusion matters in writing and editing, and learn about some of the principles of the AP Stylebook’s major inclusion chapters and entries including race, gender, immigration and disabilities.
    Categories: Diversity & Inclusion, Writing
  •  Webinar
    The Burgeoning Latinx Influencer Market

    On-Demand

    In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.
    Categories: Diversity & Inclusion, Emerging Trends, Social Media
  •  Webinar
    The Conventional Approach to Influencer Analysis Is at a Standstill: Navigating the New Frontier

    On-Demand

    Join this webinar to learn how to identify and rank influencers in an increasingly complex world of disparate data signals.
    Categories: Crisis & Reputation
  •  Course/Workshop
    The Definitive Guide to PR Writing

    On-Demand

    This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.
    Categories: Writing
  •  Webinar
    The Fire’s Out, Now What? What Organizations and Leaders Can Learn From Post-Crisis Assessments

    On-Demand

    Every crisis can make you and your team better. Join this webinar to learn how to go beyond whether you met your goals and objectives to evaluate people, plans and processes without blame.
    Categories: Communication Strategy, Crisis & Reputation
  •  Webinar
    The "Golden Rule" to the "Rubber Band Rule": How to Adapt Leadership Skills in Evolving Times to Build Respect and Trust

    On-Demand

    Join this webinar to learn how respect is dynamic, relative, contradictory and subjective, and discovery how to apply it every day in the workplace and in your personal life.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    The Impact of AI and ChatGPT on Communications

    On-Demand

    Join this webinar to learn about how AI and ChaptGPT have impacted the practice of public relations, including ethical and reputational ramifications.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
    The Roaring 20s: Key Trends To Watch Over the Next 10 Years

    On-Demand

    Join this webinar to learn how to apply a futurist mindset and explore key trends and significant events that public relations professionals should consider keeping a careful eye upon.
    Categories: Emerging Trends
  •  Webinar
    The Upside of Downturn: Unlocking the Hidden Benefits of Crisis

    On-Demand

    Communications professionals know how to tackle the downside risks of crisis, but few understand how to leverage challenges for short- and long-term gain. In this webinar, participants will see the hidden organizational upside that crises unlock while employing tips to avoid individual and team burnout.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Techniques & Tactics
  •  Webinar
    The Value of Accreditation: What APR Can Do for You and Your Career

    On-Demand

    What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences.
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    10 Things Your Boss Wishes You Knew About Technology and Innovation In PR

    On-Demand

    This webinar will explore some of the most recent trends in PR technology and innovation.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Webinar
    Thriving in the New Hybrid Workplace Webinar Series

    On-Demand

    This brand-new, three-part series addresses timely topics on mental and physical well-being for the individual, team and organization in this hybrid work era.
    Categories: Special Interests
  •  Webinar
    Top Talents Compete Webinar Series: Who’s Got the Greatest Communication Campaign?

    On-Demand

    Join this webinar series to learn from expert campaigns how to apply the four-step process of research, planning, implementation and evaluation (RPIE).
    Categories: Communication Strategy
  •  Webinar
    Trademarks, Copyrights and Publicity Rights: An Explanation of Intellectual Property and the Digital Space

    On-Demand

    Intellectual property law can appear mystifying to the very people it is intended to protect: you. This webinar provides participants with an understanding of the basics of trademark, copyright and right of publicity law, to help navigate the balance between freedom of speech and intellectual property
    Categories: Social Media, Techniques & Tactics
  •  Webinar
    Videos That Stop the Scroll!

    On-Demand

    This webinar will look at some easy ways for content creators at all levels to step up their video game and maximize reach on social media and beyond in 2021 — everything from framing, lighting and adding text to which platforms to utilize and considerations on video length.
    Categories: Techniques & Tactics
  •  Webinar
    What Health Care Journalists Want

    On-Demand

    For three years, journalists and communicators found common ground during the pandemic. Now that we are moving toward a post-pandemic world, how can communicators continue to work with health care journalists to succeed for their brands?
    Categories: Media Relations
  •  Webinar
    What's New in AP Style (2023)

    On-Demand

    This PRSA Learning Webinar will cover both big-picture guidance to make your content better and the detailed mechanics to polish the details. The current Stylebook editing team has added guidance on complex topics like race, gender and disabilities.
    Categories: Writing
    Displaying results 81 - 100 of 106
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