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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
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WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: From Misinformation to Action: Defending Against Information Warfare
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This PRSA Storytellers webinar will delve into the critical issues surrounding the dynamics of disinformation and the weaponization of information.Categories: Communication Strategy, Emerging Trends -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: From Noise to Noteworthy: Turning Media Intelligence Into PR Impact
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Whether you’re navigating a crisis or planning your next big campaign, this webinar will equip you with practical tools to elevate your communications strategy.Categories: Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: How to Combat Disinformation: A Psychological Approach
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Russia’s invasion of Ukraine has been accompanied by an unprecedented wave of mis- and disinformation. Join this webinar to learn the tactics and techniques that underlie disinformation and how simple interventions can reduce misinformation susceptibility.Categories: Emerging Trends -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: How To Identify and Develop New Storylines: A Strategic Approach
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn strategic methods on how to navigate internal operations, pinpoint relevant data and secure leadership support as you strive to reinforce brand values through storytelling.Categories: Communication Strategy, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: Human + Machine: The New PR Strike Force
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will explore how misinformation becomes a reputational and operational threat — and what it takes to detect risk in time to respond. We’ll examine how AI can help surface risk patterns at scale, and why human judgment remains essential to distinguish emerging threats from noise, confirming whether content reflects real issues or misinformation.Categories: Crisis & Reputation, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: Leadership Today: Issues of Ethics
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
As if we weren’t already thinking about and navigating more potential ethical issues these days than ever, along comes the new world order of COVID-19. And while being the ethical cornerstone of a company or organization is not any one person’s job, the very nature of our profession and Code of Ethics does challenge PR pros to fill a special role. We’ll talk about some of the most pressing challenges today and why it’s our job (and opportunity) to step up.Categories: Ethics -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: Leading Through "Unprecedented Times": A Discussion of the Skills Leaders Need in 2022
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this panel discussion to discover how leadership has changed over the last two years, and prepare yourself to lead effectively in 2022.Categories: Emerging Trends, Leadership & Management -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: Leading With Ethics — A View From the Top
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.Categories: Ethics -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: Lessons From Political Communications For Corporate Comms Professionals
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
What lessons can corporate communications professionals learn from the state of contemporary political communications?Categories: Emerging Trends -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: Message Mapping for Effective Public Relations
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to develop command messaging by utilizing the four parts of PRSA's Voices4Everyone initiative to help combat mis/disinformation, support diversity and inclusion, teach civility and encourage civic engagement.Categories: Communication Strategy -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: Olympic and Paralympic Games: The Communications Opportunities and Challenges Surrounding the World’s Biggest Sporting Event
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join a discussion about the challenges of hosting a global event in the midst of a pandemic and how communicators are building adaptable strategies leading up to the delayed event this summer.Categories: Emerging Trends -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: PR to the Front, Please
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar presents why communicators should be at the front of management activities; to be at the table where important decisions are made; to be story creators and not just storytellers.Categories: Leadership & Management -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the research and writing techniques that make it deeply engaging to busy readers, and get a peek at the "Up, Down & Around" approach that creates org-wide transparency.Categories: Communication Strategy, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: Stay Humble and Keep Your Head Down
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.Categories: Ethics -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: Trusted Advisers
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness.Categories: Leadership & Management -
WebinarFree for PRSA and PRSSA MembersPRSA Storytellers: What the Pandemic Proves About Leadership
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world.Categories: Emerging Trends, Leadership & Management -
Certificate ProgramCourse/WorkshopPublic Affairs: Practical Skills for Communicators
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This course will take you on a journey, providing what you need to know to handle your work as a public affairs officer, and finally, introducing trending and visionary discussions about your future in public affairs and government.Categories: Communication Strategy -
WebinarFree for PRSA and PRSSA MembersPublic Relations Leadership: Excellence, Resilience, Strategy
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to discover the importance of leadership, distinguish between leadership and management, and chart your path to becoming a successful leader in public relations.Categories: Leadership & Management -
WebinarFree for PRSA and PRSSA MembersReputation Resilience: A Self-Assessment To Prepare for the Unpredictable
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to conduct a self-assessment of your organization’s ability to prepare for and navigate reputational challenges big and small.Categories: Crisis & Reputation -
WebinarFree for PRSA and PRSSA MembersSelling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Join this webinar to learn how you can adopt some of their marketing/PR tactics and apply them to your own professional and personal success.Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
