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Turn Your Existing Content Into Media Coverage: Build a Happy Marriage Between Content Marketing and PR
May 20, 2025 12:00 a.m. – 1:00 a.m.
Michael Smart, popular PR trainer and coach, studied successful campaigns that integrated “owned” content … -
Social Media and Effective Reputation Management in a Time of COVID-19
May 1, 2025 12:00 a.m. – 1:00 a.m.
In this webinar, the challenges and opportunities presented by social media during a crisis will be examined … -
Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
April 30, 2025 12:00 a.m. – 1:00 a.m.
Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Want … -
Power in the Palm of Your Hand: Creating Pro Videos With Your Smartphone
March 30, 2025 12:00 a.m. – 1:00 a.m.
Video content has quickly become a nonnegotiable for any brand — but it’s not without its … -
Navigating Copyright in the Digital Age
March 26, 2025 12:00 a.m. – 1:00 a.m.
This interactive Case in Point shall demystify copyright law in the digital space and provide best practices … -
Invention in PR: How To Use Public Relations as a Creative Engine
March 17, 2025 12:00 a.m. – 1:00 a.m.
In this interactive Case in Point, participants will learn how to apply invention at the beginning of … -
Integrated Communication Certificate Program Module 6: Measuring Integrated Marketing Communications
March 15, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 5: The Role of Content and Social Media in Effective Integration
March 14, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 4: Using Digital Marketing and SEO Tactics to Build Integration
March 13, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 3: Identifying and Influencing Audience Behavior
March 12, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 2: Building Cross-Channel Personas
March 11, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 1: Integrated Marketing Communications (IMC Concept Review)
March 10, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program
March 9, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
How the PESO Model Changes the Conversation for Communicators
March 3, 2025 12:00 a.m. – 1:00 a.m.
The PESO model takes the four media types — paid, earned, shared and owned — and merges them … -
Digital Communication Certificate Program Module 6: Measuring your Digital Communication Efforts and Strategy
February 14, 2025 12:00 a.m. – 1:00 a.m.
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital … -
Digital Communication Certificate Program Module 5: Including Innovation in your Digital Strategy
February 13, 2025 12:00 a.m. – 1:00 a.m.
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital … -
Digital Communication Certificate Program Module 4: Writing for SEO
February 12, 2025 12:00 a.m. – 1:00 a.m.
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital … -
Digital Communication Certificate Program Module 3: Digital Storytelling
February 11, 2025 12:00 a.m. – 1:00 a.m.
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital … -
Digital Communication Certificate Program Module 2: Developing Personas and Tailoring Messages
February 10, 2025 12:00 a.m. – 1:00 a.m.
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital … -
Digital Communication Certificate Program Module 1: Develop a Winning Digital Content Strategy
February 9, 2025 12:00 a.m. – 1:00 a.m.
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital …