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Work Smarter, Not Harder in 2020: Get Beyond the Daily PR Grind to Get Better Results WITHOUT Being Tethered to Your Phone 24/7
May 24, 2025 12:00 a.m. – 1:00 a.m.
Michael Smart has consulted for everyone from Fortune 20 companies to mid-sized PR agencies on how to … -
Turn Your Existing Content Into Media Coverage: Build a Happy Marriage Between Content Marketing and PR
May 20, 2025 12:00 a.m. – 1:00 a.m.
Michael Smart, popular PR trainer and coach, studied successful campaigns that integrated “owned” content … -
The Shifting Tides of Brand in PR and Communications Today: How to Appeal to the New Consumer Market
May 17, 2025 12:00 a.m. – 1:00 a.m.
In this webinar, Katherine Morales, APR, Authentic Brand Strategist™ and founder of Inflection Point … -
The Art of Managing Workplace Conflict
May 9, 2025 12:00 a.m. – 1:00 a.m.
Who likes conflict? Most people want to avoid it. This webinar will help you manage it by tapping into … -
Strategic Communications: An Essential Risk Management Tool
May 3, 2025 12:00 a.m. – 1:00 a.m.
Why do some companies and brands survive disaster and crisis better than others? An often overlooked … -
Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
April 30, 2025 12:00 a.m. – 1:00 a.m.
Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Want … -
PRSA Storytellers: Communicating From the Pandemic’s Front Lines
April 3, 2025 12:00 a.m. – 1:00 a.m.
The pandemic is unlike any other crisis—never more evident than for those responsible for public relations … -
PR Disrupted: 5 Ways AI and AR Are Reshaping PR
March 31, 2025 12:00 a.m. – 1:00 a.m.
Join us for a webinar to discuss how organizations need to rethink what PR and marketing mean in the … -
Online Study Course for the Certificate in Principles of Public Relations Examination
March 29, 2025 12:00 a.m. – 1:00 a.m.
Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates … -
Managing Communications in a Time of Crisis: Learnings From the Impact of COVID-19
March 22, 2025 12:00 a.m. – 1:00 a.m.
This webinar looks at the anatomy of issues and crisis communications, how they play out and how to handle … -
Liven Up Your PR Writing
March 20, 2025 2:00 a.m. – 3:00 a.m.
Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will … -
Invention in PR: How To Use Public Relations as a Creative Engine
March 17, 2025 12:00 a.m. – 1:00 a.m.
In this interactive Case in Point, participants will learn how to apply invention at the beginning of … -
Integrated Communication Certificate Program Module 6: Measuring Integrated Marketing Communications
March 15, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 5: The Role of Content and Social Media in Effective Integration
March 14, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 4: Using Digital Marketing and SEO Tactics to Build Integration
March 13, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 3: Identifying and Influencing Audience Behavior
March 12, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 2: Building Cross-Channel Personas
March 11, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 1: Integrated Marketing Communications (IMC Concept Review)
March 10, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program
March 9, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
How the PESO Model Changes the Conversation for Communicators
March 3, 2025 12:00 a.m. – 1:00 a.m.
The PESO model takes the four media types — paid, earned, shared and owned — and merges them …