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Turn Your Existing Content Into Media Coverage: Build a Happy Marriage Between Content Marketing and PR
May 20, 2025 12:00 a.m. – 1:00 a.m.
Michael Smart, popular PR trainer and coach, studied successful campaigns that integrated “owned” content … -
How the PESO Model Changes the Conversation for Communicators
March 3, 2025 12:00 a.m. – 1:00 a.m.
The PESO model takes the four media types — paid, earned, shared and owned — and merges them … -
Digital Communication Certificate Program Module 6: Measuring your Digital Communication Efforts and Strategy
February 14, 2025 12:00 a.m. – 1:00 a.m.
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital … -
Digital Communication Certificate Program Module 5: Including Innovation in your Digital Strategy
February 13, 2025 12:00 a.m. – 1:00 a.m.
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital … -
Digital Communication Certificate Program Module 4: Writing for SEO
February 12, 2025 12:00 a.m. – 1:00 a.m.
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital … -
Digital Communication Certificate Program Module 3: Digital Storytelling
February 11, 2025 12:00 a.m. – 1:00 a.m.
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital … -
Digital Communication Certificate Program Module 2: Developing Personas and Tailoring Messages
February 10, 2025 12:00 a.m. – 1:00 a.m.
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital … -
Digital Communication Certificate Program Module 1: Develop a Winning Digital Content Strategy
February 9, 2025 12:00 a.m. – 1:00 a.m.
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital … -
Digital Communication Certificate Program
February 8, 2025 12:00 a.m. – 1:00 a.m.
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital … -
Earned Media Tips for a New Era
February 25, 2021 3:00 p.m. – 4:00 p.m.
Michael Smart, popular PR trainer and coach, studies recent successful media outreach campaigns and shares …