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How the PESO Model Changes the Conversation for Communicators
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The PESO model takes the four media types — paid, earned, shared and owned — and merges them together … -
Crafting the Perfect Pitch
On-Demand
Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll … -
Make Video Work for You: Driving Media Outreach and Social Media Engagement
On-Demand
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team …