Building a Purpose Driven Culture
August 26, 2021 3:15 p.m. – 4:00 p.m.
Purpose has been a hot topic of conversation lately and for good reason. Research shows purpose-driven companies outperform their peers. This is because they appeal to the growing segment of socially-conscious consumers and top industry talent. Experts now believe the success of building a purpose-driven business can be measured by how well a company's purpose is embraced by employees across the organization.
Led by Karen Bailey, founder of Alignd on Purpose, this presentation is about the link between purpose and culture. Participants will explore how to weave their organization's purpose into the talent management process and learn practical tips for garnering executive and employee buy in. They will also gain more tools for finding and telling the stories that demonstrate their purpose and help maintain a positive, healthy culture.
Pulling from her experience leading corporate communications and marketing as well as her work in corporate purpose, Karen will weave together case studies and personal experiences with key trend data and proven tools to help leaders build a purpose-driven culture.
Led by Karen Bailey, founder of Alignd on Purpose, this presentation is about the link between purpose and culture. Participants will explore how to weave their organization's purpose into the talent management process and learn practical tips for garnering executive and employee buy in. They will also gain more tools for finding and telling the stories that demonstrate their purpose and help maintain a positive, healthy culture.
Pulling from her experience leading corporate communications and marketing as well as her work in corporate purpose, Karen will weave together case studies and personal experiences with key trend data and proven tools to help leaders build a purpose-driven culture.
