Communicating Hope. Communicating a Cure.
October 29, 2020 4:30 p.m. – 5:20 p.m.
Session Type: Health Academy, Section Symposia
This panel discussion of communication executives from pharmaceutical industry will discuss the unprecedented challenges posed on communicators to convey hopes and allay fears around the development of a vaccine for COVID-19. The discussion will address how they are planning to address efficacy and distribution on a global scale, as the world, and pharma race to a cure.