Every Channel, All the Time: PR, Public Affairs, Programming in the Time of Coronavirus
October 28, 2020 5:15 p.m. – 6:05 p.m.
Session Type: Public Affairs and Government, Section Symposia
In the space of a few short days in March, the International WELL Building Institute postponed what was to be the inaugural WELL Conference, moved to full work-from-home status for its global workforce, pressed pause on releasing an update to its WELL rating System and stood up IWBI’s Task Force on COVID-19 and Other Respiratory Infections to help develop a comprehensive response to the far-reaching impacts of COVID-19 across the globe.
What followed was an ongoing multidimensional approach to communicating with every stakeholder group, from the public health and academic communities to customers, policy makers, members, and media to position buildings as a front line of defense for mitigating the virus’ spread and helping people re-enter the world with confidence.
What followed was an ongoing multidimensional approach to communicating with every stakeholder group, from the public health and academic communities to customers, policy makers, members, and media to position buildings as a front line of defense for mitigating the virus’ spread and helping people re-enter the world with confidence.