Remodeling Your Brand: A Blueprint for Success
June 18, 2021 3:15 p.m. – 4:15 p.m.
It's not often that government affairs professionals have an opportunity to work on a brand refresh! The Building Industry Association of Washington didn't let the pandemic get in the way of its efforts. With new strategic plan, a new building and a new website, the association decided it was time to remodel its brand as well. We'll share our blueprint to help you through your next rebrand as well!
- Understand how (and why) to lay the groundwork for a brand refresh
- Explore ways to engage key audiences in your process to maximize buy-in
- Hear how we developed a cohesive messaging strategy across communications platforms (social media, video, design online and in print)
- Learn how we are keeping the excitement alive with association members, potential members, customers and employees
Andy Arrants
Digital Media and Content Manager, Building Industry Association of Washington
Presenter
Janelle Guthrie, APR, Fellow PRSA
Communications Director, Building Industry Association of Washington
Presenter