Strategies to Maximize Profitability within Your Virtual Firm
And just like that, many firms have gone virtual and most have at least a virtual component. Traditional benefits and line items are out. This is an incredible opportunity for savvy owners.
This session will inspire and equip you with critical resources, ideas and mindset shifts to maximize profitability within your virtual firm. Learn from an owner who has used a completely virtual model to build a highly profitable firm, growing to 25 team members while being nationally awarded for culture.
This session will present alternatives to the traditional agency model designed to:
1. Identify opportunities for increase top line revenue
2. Create an elimination list of inefficient, old guard systems
3. Evaluate benefits to engage your team while increasing your profit margin
4. Engage and empower your A players to maximize their impact on profit
Recognized by PRWeek as a Woman to Watch and one of the Columbus, Ohio-regions most admired executives, Kate Finley is the founder of Belle Communication. Belle is a woman-owned and led, nationally ranked creative strategy and PR firm that helps brands think bigger for now and next. The agency has partnered with more than 85 brands including Big Lots, Nationwide, Dearfoams, Shake Shack, Nestlé and Jeni's Splendid Ice Creams.
Kate's empowered approach to agency leadership has fueled numerous awards such as Inc. Best Workplaces, PRWeek Best Places to Work, PR News' Top Places to Work, PRovoke's Best Agencies to Work For and has been raked as Columbus, Ohio's Best PR Firm for the past three years.
Kate is a CAPRSA's content committee member and has served on its executive committee. She serves as board president for anti-sex-trafficking social enterprise Freedom a la Cart and founded Boss Society, a professional network for millennial female business owners.