The New Megatrends: Seeing Clearly in the Age of Disruption
Will the near future be 2021 redux? Can we apply some of the lessons learned over the course of the pandemic to devise a better path forward? Marian Salzman shares her sightings on emerging trends that will shape how things play out in 2022 and beyond. Over the past two years, more and more people have begun to question the purpose of their work—the industry and the company they work for, their role in the company, and how that all squares with their values and aspirations.
Drawing from startling predictions from her latest book, The New Megatrends, published in May 2022 by Crown, Salzman will navigate between scales and time periods and connect threads across business, civic life, consumerism, family, and entertainment.
Marian Salzman, Senior Vice President, Global Communications, Philip Morris International (PMI)
Marian Salzman heads global communications at Philip Morris International (PMI), where she is helping the company to fulfill its mission of delivering a smoke-free future.
She has been named one of the world’s top five trendspotters and is among the most-awarded communications executives, including having been listed in PRWeek’s Global Power Book and as a PR News Top Woman in PR. Throughout her career, she has been at the leading edge of the rapid revolution in technology and social change. She co-founded the first online market research company a quarter century ago and remains a go-to source on trends emerging in the digital space. She joined PMI in 2018 after a decade as CEO of Havas PR North America and the Havas PR Global Collective (30+ markets).
In 2003, Marian introduced the world to “metrosexuality” and was later a driving voice in the concepts of local as the new global and chaos as the new normal. She presents across the globe on topics ranging from cultural trends and branding to generational differences and more. She is the author or co-author of 16 books, including Buzz, the first big business book on viral marketing, and Agile PR: Expert Messaging in a Hyper-Connected, Always-on World. Her newest book, The New Megatrends: Seeing Clearly in the Age of Disruption, will be published by Crown in 2022.
Back to Full Schedule
Drawing from startling predictions from her latest book, The New Megatrends, published in May 2022 by Crown, Salzman will navigate between scales and time periods and connect threads across business, civic life, consumerism, family, and entertainment.
Marian Salzman, Senior Vice President, Global Communications, Philip Morris International (PMI)
Marian Salzman heads global communications at Philip Morris International (PMI), where she is helping the company to fulfill its mission of delivering a smoke-free future.
She has been named one of the world’s top five trendspotters and is among the most-awarded communications executives, including having been listed in PRWeek’s Global Power Book and as a PR News Top Woman in PR. Throughout her career, she has been at the leading edge of the rapid revolution in technology and social change. She co-founded the first online market research company a quarter century ago and remains a go-to source on trends emerging in the digital space. She joined PMI in 2018 after a decade as CEO of Havas PR North America and the Havas PR Global Collective (30+ markets).
In 2003, Marian introduced the world to “metrosexuality” and was later a driving voice in the concepts of local as the new global and chaos as the new normal. She presents across the globe on topics ranging from cultural trends and branding to generational differences and more. She is the author or co-author of 16 books, including Buzz, the first big business book on viral marketing, and Agile PR: Expert Messaging in a Hyper-Connected, Always-on World. Her newest book, The New Megatrends: Seeing Clearly in the Age of Disruption, will be published by Crown in 2022.
Back to Full Schedule