Washing Your Old Brand and Coming Up With a Shiny New One
October 28, 2020 4:15 p.m. – 5:05 p.m.
Session Type: Public Affairs and Government, Section Symposia
Do you need to rebrand your organization? Learn why and how Valley Water transformed themselves from being known as Santa Clara Valley Water District. What decisions were made? How was research conducted? Ultimately, how did they get the internal buy-in required to accomplish this major shift in public identity?
Jimin Lee
Designer (Public Information Representative), Office of Communications, Valley Water
Presenter