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Professional Development Catalog

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  •  Webinar
    Power of Influence: ICON Honorary Co-Chairs Panel Discussion

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this session, you will hear from four nationally recognized leaders who each have different views on what the power of influence over organizations looks like and how to best wield it for maximum results.
    Categories: Special Interests
  •  Webinar
    PR Writing Hacks

    Dec. 30 – 31, 2099

    Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.
    Categories: Social Media, Techniques & Tactics, Writing
  •  Webinar
    Predictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
    Principles of Effective Crisis Response

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.
    Categories: Crisis & Reputation
  •  Webinar
    PRSA Storytellers: Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This webinar will share insight about how public relations professionals can effectively navigate digital communication ethics.
    Categories: Emerging Trends, Ethics
  •  Webinar
    PRSA Storytellers: Co-creating Your Company’s Purpose and DNA

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn the exact methodology several large multi-national organizations use to develop their DNA in a way that generates enterprise-wide buy-in that gets results.
    Categories: Communication Strategy, Emerging Trends
  •  Webinar
    PRSA Storytellers: Command Messages

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    All participants will learn to develop Gumbo Command Messages that provide your publics with Hope-Stability-Compassion-Trust by using The 27-9-3 Gumbo Message mapping technique.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    PRSA Storytellers: Engaging With Comms Students

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The conversation will center around how the coronavirus pandemic has impacted both the type of content public relations educators are teaching their students and how they are helping their students navigate these uncertain times. The panelists will also discuss how COVID-19 has changed the type of information colleges are communicating to both current and prospective students.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
    PRSA Storytellers: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to discover the essential ethics skills needed in public relations today, asses your own mastery of these core ethics skills and learn about available ethics resources.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.
    Categories: Crisis & Reputation, Ethics
  •  Webinar
    PRSA Storytellers: Ethics Month: Lilly Ledbetter on Fair Pay

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Learn valuable insights about the legal and ethical responsibilities of pay equity and how to advocate for fair pay for yourself and as an ally to others.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: From Misinformation to Action: Defending Against Information Warfare

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This PRSA Storytellers webinar will delve into the critical issues surrounding the dynamics of disinformation and the weaponization of information.
    Categories: Communication Strategy, Emerging Trends
  •  Webinar
    PRSA Storytellers: From Noise to Noteworthy: Turning Media Intelligence Into PR Impact

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Whether you’re navigating a crisis or planning your next big campaign, this webinar will equip you with practical tools to elevate your communications strategy.
    Categories: Techniques & Tactics
  •  Webinar
    PRSA Storytellers: How to Combat Disinformation: A Psychological Approach

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Russia’s invasion of Ukraine has been accompanied by an unprecedented wave of mis- and disinformation. Join this webinar to learn the tactics and techniques that underlie disinformation and how simple interventions can reduce misinformation susceptibility.
    Categories: Emerging Trends
  •  Webinar
    PRSA Storytellers: How To Identify and Develop New Storylines: A Strategic Approach

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn strategic methods on how to navigate internal operations, pinpoint relevant data and secure leadership support as you strive to reinforce brand values through storytelling.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    PRSA Storytellers: Human + Machine: The New PR Strike Force

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This webinar will explore how misinformation becomes a reputational and operational threat — and what it takes to detect risk in time to respond. We’ll examine how AI can help surface risk patterns at scale, and why human judgment remains essential to distinguish emerging threats from noise, confirming whether content reflects real issues or misinformation.
    Categories: Crisis & Reputation, Techniques & Tactics
  •  Webinar
    PRSA Storytellers: Leadership Today: Issues of Ethics

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    As if we weren’t already thinking about and navigating more potential ethical issues these days than ever, along comes the new world order of COVID-19. And while being the ethical cornerstone of a company or organization is not any one person’s job, the very nature of our profession and Code of Ethics does challenge PR pros to fill a special role. We’ll talk about some of the most pressing challenges today and why it’s our job (and opportunity) to step up.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Leading Through "Unprecedented Times": A Discussion of the Skills Leaders Need in 2022

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this panel discussion to discover how leadership has changed over the last two years, and prepare yourself to lead effectively in 2022.
    Categories: Emerging Trends, Leadership & Management
  •  Webinar
    PRSA Storytellers: Leading With Ethics — A View From the Top

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Lessons From Political Communications For Corporate Comms Professionals

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    What lessons can corporate communications professionals learn from the state of contemporary political communications?
    Categories: Emerging Trends