Search Professional Development

Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.

Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.

Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.

Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.

In this session, you will hear from four nationally recognized leaders who each have different views on what the power of influence over organizations looks like and how to best wield it for maximum results.

Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.

This webinar will share insight about how public relations professionals can effectively navigate digital communication ethics.

The conversation will center around how the coronavirus pandemic has impacted both the type of content public relations educators are teaching their students and how they are helping their students navigate these uncertain times. The panelists will also discuss how COVID-19 has changed the type of information colleges are communicating to both current and prospective students.

Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.

Learn valuable insights about the legal and ethical responsibilities of pay equity and how to advocate for fair pay for yourself and as an ally to others.

Russia’s invasion of Ukraine has been accompanied by an unprecedented wave of mis- and disinformation. Join this webinar to learn the tactics and techniques that underlie disinformation and how simple interventions can reduce misinformation susceptibility.

As if we weren’t already thinking about and navigating more potential ethical issues these days than ever, along comes the new world order of COVID-19. And while being the ethical cornerstone of a company or organization is not any one person’s job, the very nature of our profession and Code of Ethics does challenge PR pros to fill a special role. We’ll talk about some of the most pressing challenges today and why it’s our job (and opportunity) to step up.

Join this panel discussion to discover how leadership has changed over the last two years, and prepare yourself to lead effectively in 2022.

Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.

What lessons can corporate communications professionals learn from the state of contemporary political communications?

Join this webinar to learn how to develop command messaging by utilizing the four parts of PRSA's Voices4Everyone initiative to help combat mis/disinformation, support diversity and inclusion, teach civility and encourage civic engagement.

Join a discussion about the challenges of hosting a global event in the midst of a pandemic and how communicators are building adaptable strategies leading up to the delayed event this summer.

This webinar presents why communicators should be at the front of management activities; to be at the table where important decisions are made; to be story creators and not just storytellers.

Join this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.

Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness.