Diversity & Inclusion

Working Toward a More Diverse Profession

While the practice of public relations in the United States has undergone dramatic changes, a lack of diversity in communication management positions persists. Many studies indicate that the industry still struggles to attract young Black, Asian and Hispanic professionals to pursue public relations as their career of choice.

PRSA Diversity & Inclusion

Committee is committed to building consciousness by increasing visibility of D&I standards, resources and best practices for racial, ethnic, religious, sexual orientation and gender differences, as well as diverse skill sets, mindsets and cultures at all levels of the organization.

The D&I Committee commends PR firms and organizations that have established more diverse workplace environments, and those that established management programs to help minority groups and LGBT practitioners move up the corporate ladder.

Also, the D&I Committee works closely with the PRSA Foundation, which helps drive diversity within the industry of public relations by funding numerous research initiatives from underserved populations, PR firms and employees.


PRSA is committed to moving the needle in the industry when it comes to Diversity and Inclusion. For that reason, the PRSA has committed to providing the PRSA Foundation with up to $100,000 for programs and initiatives each year for the next five years.

We challenge you to join us in this effort by committing to donating a minimum of $5 this year to the PRSA Foundation. Foundation programs focus on three pillars: Industry Best Practices, Mentorship Imperative and Career Catalyst.

Please donate now to help strengthen those pillars and advance the profession.

Donate Now

Diversity Tool Kit

The D&I Toolkit provides members with diversity-related research, materials, applicable tools and professional development opportunities.

Its creation rests on two objectives:


  • To educate members by providing them with the resources they need to help them manage the diversity and inclusion initiatives of their own Chapters, Districts and Sections.
  • To influence the composition of their professional development and membership so that the diversity of its membership reflects and embraces the diversity of the profession

PRSA Diversity & Inclusion Month

Observe Diversity Month in October and celebrate #PRDiversity with the PRSA National Diversity & Inclusion Committee. Connect with @PRSADiversity to join the conversation.